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Kanye West registers Donda trademark for electronics line

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After making billions from his Yeezy brand with Adidas and GAP, what other industry is left for Kanye West to dominate with his branding power? Electronics!

According to a report from TMZ, Kanye West’s company has filed a trademark application to put his latest album title and concept DONDA on a range of electronic products, including audio speakers, tablets, and surround sound systems. Ye also plans on putting the DONDA brand on smartwatches, smart glasses, and activity trackers, as well as wireless receivers in the form of jewelry and smart rings.

West drew his inspiration from one of his idols, Steve Jobs, but is also moving in the direction of Hip Hop mogul Dr. Dre by releasing “DONDA”-branded earbuds, headphones, and wireless headsets for mobile phones and tablet computers.

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In August, Kanye fans got their first taste of Yeezy’s tech takeover when he released the Donda stem player less than a week before his DONDA album-hit MSPs by surprise.

The one-of-a-kind speaker device gives listeners complete control over a song’s components — including drums, vocals, bass, samples, and more — allowing them to curate their own unique listening experience and even add their creative flair to their favorite songs.

Source: thesource.com

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Prince Nelson Opoku (Genius) is Ghanaian - Nigerian professional entertainment Blogger and Entrepreneur. He is the Founder & Owner of Nelson Genius Limited, Glitz Empire Media Networks and Ghana Beat Media Inc.

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Mercedes-Benz unveils a Virgil Abloh-designed Maybach Electric car

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Just a day after Virgil Abloh’s final Louis Vuitton show was held in Miami on Tuesday night, new work from the prolific designer continues to roll out as Mercedes-Benz has just unveiled Project Maybach, a collaborative endeavor between Off-White and the luxury car company.

Project Maybach was initially slated to be revealed privately to the press, but at the request from Abloh’s family, the electric car exhibit will now be open to view on Dec. 1 and 2 in Miami. Project Maybach an Abloh-designed a two-seater Maybach that reflects a fusion of the designer’s reconstruction aesthetics with the other luxury qualities.

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Fellow designer Heron Preston snagged pictures from the exhibit and posted them to his Instagram, showing the unique piece of art on display. Mercedes-Benz also shared official images of the vehicle and a message to the late designer.

A press release from the company explained that the company opened Project Maybach to the public in order to honor Virgil’s wishes and memory.

“Our thoughts are with Virgil’s family and teams,” the official statement reads. “In order to respectfully honor the work of a unique talented designer who, through his unbridled imagination, has created endless opportunities for collaboration and inspired everyone who knew his work, Mercedes-Benz is opening up Project MAYBACH, and with it Virgil’s unique vision, to the public.”

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You can view the car at Miami’s Rubell Museum from December 1–2. It was announced that Virgil Abloh passed away on Sunday afternoon after undergoing a private battle with rare form of cancer.

, Mercedes-Benz unveils a Virgil Abloh-designed Maybach Electric car, GlitzEmpire
, Mercedes-Benz unveils a Virgil Abloh-designed Maybach Electric car, GlitzEmpire
, Mercedes-Benz unveils a Virgil Abloh-designed Maybach Electric car, GlitzEmpire
, Mercedes-Benz unveils a Virgil Abloh-designed Maybach Electric car, GlitzEmpire

The post Mercedes-Benz unveils a Virgil Abloh-designed Maybach Electric car appeared first on GBAfrica.



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HUSTLE SASA: Sauti Sol launch mobile app to empower creatives across Africa

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Kenyan pop group Sauti Sol have launched a new mobile app called “Hustle Sasa”.

The app, launched in partnership with Hustle, was co-founded by the pop group, and aims to benefit and empower Kenyan creatives and 100 000 creatives across Africa by 2025. Hustle Sasa comes amid the COVID-19 pandemic and its restrictions on live performances, which have negatively impacted the livelihoods of musicians who rely on the sector.

The software was created to be a single center for creatives to run their businesses, including opening shops, adding real and digital items, tracking orders, and collecting payments, according to the creators. It allows musicians to sell directly to their fans, control their sales on demand, and receive immediate payment. Users may immediately start earning from their followers by sharing their unique store link with their audiences on social and messaging channels.

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The platform is currently being used by musicians such as Sauti Sol, H_art The Band, Harry Kimani, Yaba and Sylvia Ssaru, among others, Music In Africa reports. It is also being employed by several digital artists, chefs, fashion designers and beauty brands.

“We’re building mobile-first tools to empower creators to grow their business, build relationships with their fans, and manage their finances,” Hustle Sasa co-founder and chief marketing officer Rizz Jiwani said. “We’re excited that Sauti Sol has joined our team. Their success as artists and passion for the creative industry aligns perfectly with our mission. We want it to be a creative’s best friend that can cater to all of their business needs,” Sauti Sol member Bien said. “This is the future and we’re excited to take this journey together.”

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Sauti Sol member Savara said: “Hustle enables every creative to build an independent business with no setup costs and no monthly fees. We want to make it easy for creators to build a business around their passions.”

According to Music In Africa, the creative economy in Kenya is a key contributor to economic growth and employment, accounting for more than 5% of Kenya’s gross domestic product (GDP). This sector includes music, books, performing arts, film, fashion and software industries, among others.

Sauti Sol is among the most successful acts in Africa. Having toured across Africa, the US, Europe and Australia, the chart-topping band has received the recognition and respect of both their fans and the industry, winning international awards including the MTV EMA for Best African Act and the MTV Africa Award for Best African Group.

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The post HUSTLE SASA: Sauti Sol launch mobile app to empower creatives across Africa appeared first on GBAfrica.

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